01Sales Strategy and Customer Fit02Prospecting, Social Authority, and Finding Real People to Talk To03Direct Outbound Execution04Discovery and Consultative Selling05Demos, Proposals, and Objections06Negotiation and Closing07Retention and Account Growth08Sales Operations, Metrics, and Personal Productivity09CRM, AI, and the Sales Technology Stack10Capstone: Your First Real Sales Pilot
OverviewStart hereTemplatesFill-in worksheetsScripts & Swipe FilesReady-to-copy messagesCase StudiesFrameworks applied in practiceTool GuidesApollo, HubSpot, LinkedIn, and moreAutomation Templatesn8n workflows to importLearn These ToolsCurated playlists and channelsFurther ReadingBeyond the bookGlossaryEvery term, all 10 chapters
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The Companion Guide

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The More Materials pages give you the working version of each resource. This document is the elaborated one: more scripts, more case studies, deeper tool guides, and a full walkthrough of every automation, all in a single file.

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